At Instacart, we believe in celebrating cultural heritage months right alongside company milestones. This February, we proudly partnered with Instacart’s Nightshades — our Black employee resource group — to celebrate Black History Month and honor the contributions of the Black community throughout history.

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The Instacart Nightshades ERG has been active since 2018, with a mission dedicated to encouraging growth and community amongst Instacart’s Black employees. The community is dedicated to building an inclusive environment that reflects the communities we serve, by increasing the ratio of Black employees at Instacart, as well as supporting and developing those who are already here.


We’re excited to welcome two seasoned leaders to Instacart’s Board of Directors — Fidji Simo, Head of Facebook App, and Barry McCarthy, former Chief Financial Officer for both Spotify and Netflix. Fidji and Barry are joining our Board during an important time for Instacart as we continue to serve as a lifeline for millions of customers, more than 500,000 shoppers and hundreds of retailers across North America.

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Meet Instacart Board Member Fidji Simo

Fidji brings to Instacart extensive experience developing mainstream, global products that are used by billions of people everyday. …


The Instacart community is as diverse as the items in the grocery store — every day, tens of thousands of individuals shop, deliver, and become an extension of people’s households. We want to share this community’s stories, highlighting Instacart shoppers, shift leads, and site managers all across North America. 10 Items or Less is a series featuring just some of the amazing members of the Instacart community, sharing their unique experiences and secret sauce with the world.

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  1. What’s your name and where are you from? I’m Andrea, from Nashville, Tennessee.
  2. How long have you been shopping with Instacart? I’ve been…


We’re dedicated to giving customers seamless, safe and reliable same-day access to the essentials they need from the retailers they know, love and trust. This commitment has made Instacart part of the household rhythm for people across North America, and we continue to welcome beloved retailers to the marketplace to ensure customers can get the goods they need, delivered to their door in as fast as an hour.

Today, we’re proud to announce our new nationwide partnership with Walgreens, which introduces delivery from nearly 8,000 Walgreens stores to customers across all 50 states and Washington D.C. As one of the…


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In our Beyond the Basics series we dive a little deeper into some of the recurring themes that have surfaced in our conversations with brands and advertisers. Each article in the series examines a particular discussion point our brand partners have found interesting.

In this article, we take a deep dive into the Average CPC metric in Ads Manager, what information you can derive from the data, and talk about why it’s a mistake to use this metric as a proxy for how competitive your bids are.

Let’s start with the basics. Ads Manager can tell you, on average, the…


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In the Advertising on Instacart 101 series, we introduce readers to Instacart Ads, look at some key concepts, and talk about the value they can provide brands of all sizes — from emerging challenger brands to the very largest category leaders.

In this article we talk about the importance of analytics when running digital ads, what key metrics you should be regularly examining, and what they can tell you about the effectiveness of your ad campaigns.

Just like you wouldn’t drive somewhere new without directions, you can’t run high-performing ad campaigns without proper guidance. And with technology, both are getting…


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In this article we talk about the digital shelf, compare the similarities between it and the physical shelves in brick-and-mortar stores, and reveal some insights on consumer behavior which debunk an early eCommerce myth that the digital shelf made all products equally visible.

Let’s start with what we mean when we talk about the digital shelf. This is the online or digital space where products ‘sit’. …


Solving for the customer is at the core of everything we do at Instacart. We believe that our long-term success will be driven by creating excellent products that exceed customer expectations. Given our scale, we now need to look more holistically at the end-to-end customer experience and better operationalize it across the company.

To help achieve that, today we’re welcoming an exceptional operator and entrepreneurial product leader in Asha Sharma to serve as our new Chief Operating Officer. Asha’s known for building strong teams in high growth environments and creating product experiences that are beloved by people around the world…


As states, provinces, and territories across the US and Canada begin their phased COVID-19 vaccine rollout, we want to support shoppers in navigating this process. To further support the health and safety of our shopper community, we’ve added some new resources, information and offerings that can be accessed directly from the Shopper app.

Understanding vaccine eligibility

At Instacart, we’ve been calling on the CDC and state and local elected leaders to support shoppers and follow the essential worker designation by including grocery delivery workers for early access to the COVID-19 vaccines. The CDC has made recommendations for vaccine rollout, with…


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In this article we look at some fresh data on the effectiveness of paid search advertising on the Instacart Marketplace, including some specific data on how products in the top 3 placements perform compared to both organic search and other placements in the search results page.

Featured Product is one of our most popular ad products. With it, advertisers can bid to target relevant consumers, based on the search terms they enter while on the Instacart marketplace.

This has the benefit of putting ads for products in front of targeted consumers who, based on their searches, are looking for those…

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