Author: Thomas Grubb

In the modern age of big data it is important to remember that data quality is just as important as data quantity. I’m a Machine Learning PhD intern at Instacart where I’ve spent the last three months working on various projects regarding data assessment. …


As the leading online grocery platform in North America, Instacart is able to offer brands aggregated, anonymized consumer insights about online shopping patterns across the U.S. and Canada.

This data includes insight into what consumers are buying, how they’re finding what they buy, what items are commonly found together in…


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In this series, Working with Instacart Ads, we take a look at real-world examples of brand partners who have successfully used Instacart Ads to meet, and exceed, their advertising objectives.

In this article, we look at the success story of No Cow + Perpetua. …


In this article we introduce our API Partners, the services they offer, and the benefits they provide to our brand partners.

You may have heard of traditional advertising agencies that work with brands on the creation, optimization, and management of their ad campaigns. But there’s a new type of agency…


In this article, we look broadly at the importance of first-party data and the move away from ad personalization and tracking across apps. We also provide an overview of the value of Instacart Ads to advertisers in terms of closed-loop reporting, insights, and more.

Within the ad tech industry, many…


In this series, Working with Instacart Ads, we take a look at real-world examples of brand partners who have successfully used Instacart Ads to meet, and exceed, their advertising objectives.

DUDE Products was founded in 2011 by four lifelong friends out of their apartment in Chicago before appearing on ‘Shark…


In this article, we examine what a best-in-class Featured Product strategy for advertising on Instacart marketplace looks like. Then we’ll provide some steps you can take right now to optimize your Featured Product campaigns.

When thinking about advertising on Instacart, it is important to recognize the differences between how consumers…


In this article we examine how consumers are shopping on Instacart, how this differs from other ecommerce habits, and what brands and advertisers need to know to succeed on the platform. …


In this article we go over some of the data and insights shared by Brian Gillis, director of CPG Insights, during our last webinar and offer a sneak peek into June’s webinar on ‘path to cart’ data.

The webinar started with a review of Instacart’s rich and diverse data source…

Instacart

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