In our News & New Releases series we’ll be sharing information about product releases and new features built by the Instacart Ads team, as well as any ads product news that might be of interest to our brand partners.

In this article, we look at a new self-service tool brands can use to edit and update their product content on the Instacart marketplace: Library Manager. We’ll describe what it’s used for, how it works, and the benefits it provides brands.

Introducing Library Manager

Library Manager is a new self-service tool that gives brands direct control of their product content quality…


To our shopper community,

As we reflect on the past year, I want to express my gratitude for the essential role you’ve played during such an important time. The Instacart shopper community has been a lifeline to millions of households across North America, and we’re grateful for your unwavering commitment.

Today, we’re launching a new campaign, Beyond the Cart: A Year of Essential Stories, in recognition of the shopper community. As a part of this effort, we’re celebrating shoppers everywhere by featuring the lives, backgrounds and stories of one heroic Instacart shopper in all 50 U.S. states and every Canadian…


As we approach nearly a year of the global reckoning on anti-Blackness and systemic racism in our society, Instacart will continue to be an advocate for the Black community and drive systemic change in what we can impact and own within our company and the communities we serve.

Today, we’re proud to share how we’re prioritizing our Diversity, Equity, and Belonging efforts as we focus on workforce equity, workplace belonging, responsible citizenship, and product inclusion. To learn more, read the blog below from Instacart Founder and CEO Apoorva Mehta.

To our Instacart community,

Last year, there was a national reckoning…


Instacart Ads Consumer Insights Webinars is a planned series of recurring webinars intended for our brand partners and manufacturers in the CPG industry. In it we will present and discuss interesting insights and analysis on a variety of trends and topics pulled from Instacart’s unique data set.

We’ll be launching the recurring webinar series with our first live event in May featuring a presentation from Instacart’s Director of CPG Insights, Brian Gillis. Brian brings a unique perspective formed over 25 years experience working for large CPGs and data science firms to the topic of consumer insights and trends.

In this…


Instacart has a wealth of anonymized and aggregated data from millions of receipts that can tell us what products are being bought, how frequently, and how they’re being found on the Instacart marketplace. We can see what items are commonly found together in baskets and trends over time as shopping habits evolve, among brand-specific data on category share, conversion rates, and other useful metrics. By analyzing this data we can uncover interesting consumer trends and insights, which we will periodically share in our Consumer Insights series.

In this article, we examine the data around the state of produce on the…


In this article we look at the benefits of longitudinal analysis over snapshots, examine how the Instacart platform enables this kind of analysis, and cite some examples of insights pulled from the marketplace.

Traditionally, the vast majority of data available to manufacturers in the grocery industry came from third-parties who either aggregated Point-of-Sale (POS) and transaction log data, collected email receipts from consumers who had granted them permission, or supplied consumers with a scanner and incentivized them to scan the products they buy.

Manufacturers use this data to perform several functions, including tracking category and brand performance to understand issues…


Last month, Instacart and our Women@ Employee Resource Group (ERG) focused on reflection, advocacy, and celebration of the resilience of women — both past and present.

Women@ Instacart is our largest employee resource group with over 600 members. Founded in 2016, the community is dedicated to its mission to attract, retain, and grow anyone who identifies as a woman at Instacart.

In honor of Women’s History Month, we were proud to host company-wide programming that aimed to foster an inclusive culture and support initiatives related to retaining, hiring, developing, and progressing women. Some of the highlights included a workshop on…


A data-driven deep dive into how the pandemic has transformed our 100-year-old grocery habits

On the evening of March 19, 2020, the first stay-at-home order in North America was issued in California, setting off a transformation of many of our 100-year-old grocery shopping habits. One of the most notable shifts proved to be America’s en masse move from in-store shopping to online grocery. Almost overnight, millions signed up for online grocery delivery to get food on the table safely during a difficult time. According to a new Instacart survey of 2,038 U.S. …


As people continue to rely on Instacart for same-day delivery of everyday goods, we are proud to introduce Michaels, the leading arts and crafts retailer in North America, to the marketplace. With the new partnership, nearly 100 Michaels stores across Chicago, Dallas and Washington D.C. will now be available for same-day delivery. Items available for delivery include thousands of arts and crafts products, such as canvases, yarn, paint and other art supplies for delivery to their door in as fast as an hour.

Following the initial pilot, Michaels delivery via Instacart is expected to expand to all Michaels stores in…


With tax season in full swing, we want to ensure the shopper community has access to the resources you may need to file your taxes. Today, we are announcing a new partnership with TurboTax, offering Instacart shoppers a discount on their TurboTax® Self-Employed product.

TurboTax® Self-Employed is designed to help freelancers and independent contractors reach their best possible tax outcome.

With TurboTax® Self-Employed, shoppers can:

  • Uncover industry-specific deductions personalized to you, so you can be confident in your taxes.
  • Save time and easily upload your 1099 income with just a snap from your smartphone.
  • Answer easy questions about your earnings…

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